Answering some of the most common blogging questions I get… including ‘the golden question’!
Floral top from the op shop | Refuge white denim shorts | ASOS heels | ASOS bag | Le Specs Thunderdome sunglasses
Photos: Ryan Ammon
And we are back for round #2! Following on from my post earlier this week, I answer some of the common questions I get about being a blogger – namely around how to take your blog from just a hobby to a bit a of a side hustle. So, here goes…
HOW DO I GET INVITED TO EVENTS?
There is no surefire way to ensure that you start getting invites to events. If there was, this question wouldn’t be asked so often, and every man and his dog would be out at every event.
Seeing event invites land in your inbox won’t happen overnight, but if you commit yourself to producing good work, involve yourself with the right crowd (meet other bloggers, start out by buying tickets to events you want to go to etc) and work hard on getting your name out there, it will start happening organically. PR companies aren’t oblivious – they know exactly who is out there, what they are doing and how you could fit in with the brands they represent. It might just take some time.
Whatever you do, don’t beg or email asking why you weren’t invited to an event. PR and event companies have better things to do than deal with your sulky emails! If you miss out on an invite to something, the chances are there was limited spots available (and they went to others) or your brand just isn’t the right fit for this particular event. It isn’t anything to be upset about, just something to take in your stride and get on with it. Remain professional at all times.
WHAT IS IT LIKE BLOGGING FULL TIME?
It is amazing, it is scary, it is the worst, it is the best… it is basically the biggest, best, most fun rollercoaster ride ever. The best parts wouldn’t be as good without the shitty parts though.
A little while back, I wrote an honest report on what it is actually like working for yourself – an article that is really important to read if you were considering taking the leap into self employment. There are parts of working for yourself that are as you expected, then others you probably had never really thought about too much. It is also important to remember that ‘full time bloggers’ often have their fingers in many pies and don’t solely rely on their blog to generate an income. If you were chasing a dream of being a full time blogger, there are many different things to consider!
HOW DO I START GETTING PAID?
I have two separate pieces of advice here – one from an old friend, and another from Amanda Shadforth at Oracle Fox.
When the topic of being paid to blog came up between myself and an old friend, he quite bluntly said to me: ‘if a company shies away from working with you because you want to be paid, are you really losing out on ‘work’?
Would I really be losing out if someone decided to not work with me because I gave them my rates? Well, not really. He encouraged me to change my view on what ‘work’ was, the value that I place on working with certain companies, and what I would and wouldn’t do without monetary remuneration. As Amanda Shadforth also reminded me when I had the chance to meet her, all bloggers still do work pro bono for the love of the job, the brand and the doors that it may open.
So, taking these pieces of advice, my advice is to just ask! Just let them know your rates or ask them if they have a budget. If the company doesn’t have a budget, they will tell you, and you can decide whether there is anything you can do for the brand pro bono. It is up to your own discretion what you want to be paid for, and what you will do for a product swap etc.
HOW MUCH SHOULD I CHARGE?
The golden question…
The simple answer to this is ‘I don’t know’. The more long winded answer is as follows…
Working out what to charge is a very personal thing. What I charge someone is not going to be relevant to someone who is just starting out in the blogging industry, or someone with 500,000 Instagram followers. A good place to start is with this tool – it helps you break down each job you are quoting, as well as put a value on the different skills that you have. Obviously, charging for Instagram is a different thing again. I have seen a lot of things floating around about charging for Instagram, the most common being ‘within the ballpark of $10 per 1000 followers’.
The biggest thing to remember when working out your rates is your own value. What value do you put on your own work and your skills? You might be happy writing away for $20/hour, but someone else with 5 years experience might place a higher value on that skill. It is completely up to you, just make sure you keep these tools and recommendations in mind so you don’t over or under charge yourself out!
IF YOU HAVE ANY OTHER BLOGGING QUESTIONS YOU WOULD LIKE ANSWERED, FEEL FREE TO LEAVE THEM IN THE COMMENTS BELOW!