Blue, black, grey; stretch, skinny, or loose: jeans are a wardrobe staple. They’re effortless, stylish, comfortable, and – when you invest in a good pair – they’re durable enough to stand the test of time.
But if you want your favourite Trucker jacket or pair of jeans to last, you might want to rethink your current denim-care routine. Levi’s know this better than anyone – their iconic denim is made to last generations, not seasons. So we asked them how we should be caring for our denim to keep it looking good for years to come.