Portfolio Description
In line with website upgrades, I was tasked with rewriting some of the product descriptions for MUMMACTIVE pregnancy and postpartum activewear. The first step in updating the products was to formulate a template to make each page more uniform in appearance, and to move some of the text into easily scannable bullet points. It was important that the descriptions were both informative and approachable, without losing the brand’s joyful and uplifting tone of voice. I took great care in ensuring I established the correct long-tail keywords for each product and embedded internal links to boost SEO.