The native-botanical gin synergy celebrating and supporting Aboriginal locals

Portfolio Description

A distiller making gin flavoured with WA native flora is also providing hand sanitiser to Noongar locals who are considered more at risk from COVID-

Gin is at the peak of its renaissance, and the industry has just become more important than ever. With the global COVID-19 pandemic unfolding, gin distillers have found themselves the unlikely heroes in a hand-sanitiser shortage.

Around the country, they’re pivoting their business models to tackle the rising demand for ethanol-based sanitisers.

The Forager Boodja Gin in the small Western Australian mining community of Collie, about 186 kilometres south-east of Perth, is a collaboration between Phillip Ugle and Narelle Carroll of Beelagu Moort ­(an Aboriginal wellness and healing company), and Karl and Julie Hillier of the Harris River Estate winery.

It’s just one of Australia’s alcohol providers that have flipped their distilling to help in the shortage.

Read more here

Portfolio Details

Client SBS Food
Skill needed Freelance Writing
Visit project
%d bloggers like this: